Overview
Hotspex Media is a Toronto-based independent digital media agency specializing in media planning, programmatic execution, and data-driven advertising strategy. Co-founded by Josh Rosen - an EY Entrepreneur of the Year nominee and Ad Age Top 40 honouree - the company began as Wave Digital Media before being acquired by and rebranded under the Hotspex umbrella in 2018.
Today, Hotspex Media is ranked the #1 agency for media planning and buying by its clients, has been named one of Ad Age's Best Places to Work, and has been recognized as a top growth company by both Deloitte and Canada's Most Admired Corporate Cultures program. Over more than a decade, the company has grown from a small founding team to over 40 employees while expanding its client base across North America.
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Challenges
The systems that work at five people break quickly at fifteen. Hotspex needed proper accounting workflows, clean records, and financial controls; built from scratch, and built to last.
Without real-time visibility into their numbers, key decisions around hiring and growth came down to gut feel rather than data. Leadership needed financials they could actually trust, not just at year-end, but week to week.
Fast growth is exciting until your financial processes can't support it. With an acquisition on the horizon and new business lines emerging, Hotspex needed systems designed to scale with them, not hold them back.
Solutions
We implemented the right software, chart of accounts, and bookkeeping workflows for a fast-moving digital media business. Clean books from Day 1 - structured to scale.
We built a reporting framework that gave Josh and his team live visibility into revenue, expenses, and profitability, so decisions could be made on current data, not last month's numbers.
As the business matured, we stepped in as a strategic partner - delivering growth forecasting, scenario modelling, and actionable insights that helped Hotspex plan ahead with confidence.
View Our Results
40+
Scaled from a lean team to over 40 employees without losing financial visibility or control during rapid growth. The infrastructure we built absorbed every growth stage without needing to be rebuilt.
10+
A decade of strategic collaboration, and the recognition to show for it. From Deloitte Fast 50 to Ad Age's Best Places to Work, Hotspex has earned national recognition for growth and performance in both Canada and the U.S. A financial foundation built with ConnectCPA has been central to every milestone.
3X
With stronger reporting tools and clearer financial visibility, forecasting became faster, sharper, and more reliable.
Key take-aways for Entrepreneurs
Plan for Growth Before It Happens
The best time to build scalable financial systems is before you feel the growing pains. A strong foundation makes scaling smoother and less stressful.
Don’t Settle for Basic Bookkeeping
Your accountant should be more than a number-cruncher. Strategic forecasting and forward-looking advice can unlock smarter decisions.
Find a Tech-Forward Partner
Real-time reporting and automation free up your team to focus on growth - and give you the confidence to act fast, backed by reliable data.
"ConnectCPA has been instrumental in helping us build a financial framework that exceeded our size from day one. Their tech-driven approach and deep expertise in scaling businesses ensured that as we grew from Wave Digital Media to Hotspex Media, we always had the financial clarity needed to operate efficiently and strategically. Over the past decade, their partnership has ensured we expand with confidence, precision, and financial excellence."
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Josh Rosen, President, Hotspex Media
Why ConnectCPA?
We specialize in building financial systems for ambitious, fast-growing companies. Not just accurate books, but the real-time reporting, strategic forecasting, and hands-on partnership that founders and CFOs need to scale with confidence.
If your business is growing quickly and your financial infrastructure hasn't kept pace, let's talk. We'd love to help you build the foundation your next chapter demands.
Efficient, secure, and hassle-free cloud accounting services
